My favourite Germany-Brazil Social Media Moments
Never watched football. But last night was something else. And not just the match, it was the relentless social media conversation around it that made me sit in front of the telly and watch the Germany vs Brazil semi-finals. The
My favourite Germany-Brazil Social Media Moments
Never watched football. But last night was something else. And not just the match, it was the relentless social media conversation around it that made me sit in front of the telly and watch the Germany vs Brazil semi-finals. The
My Mum is Obsessed with WhatsApp: Is Social Media Growing Up?
When it comes to social media or anything digital, all the focus has been on the early adopters – the millennials. But when Boomers and Generation X gets addicted to it, is it a sign that social media is
My Mum is Obsessed with WhatsApp: Is Social Media Growing Up?
When it comes to social media or anything digital, all the focus has been on the early adopters – the millennials. But when Boomers and Generation X gets addicted to it, is it a sign that social media is
Yet Another World Cup Ad You Have To Watch
My 7year old boy woke me up early today. “You have to watch my favourite football ad.” This was it. A 3 minute long Spanish film featuring two slugs playing football. What was it selling? “I don’t know. But I will buy
Yet Another World Cup Ad You Have To Watch
My 7year old boy woke me up early today. “You have to watch my favourite football ad.” This was it. A 3 minute long Spanish film featuring two slugs playing football. What was it selling? “I don’t know. But I will buy
Poundland: Changing the way we shop
I will admit it. I love Poundland. And for a consumer who is acutely conscious of both the handbags she carries and the plastic shopping bags that she is seen with, I can tell you now that I’m quite happy
Poundland: Changing the way we shop
I will admit it. I love Poundland. And for a consumer who is acutely conscious of both the handbags she carries and the plastic shopping bags that she is seen with, I can tell you now that I’m quite happy
Barbie, Jeff Weiner and Cannes…..
Barbie has joined LinkedIn. Hurrah. This is not a celebration of my childhood life in plastic ‘so fantastic’ moment (I never had a Barbie. Think my sister did – she stole it from my grandma, whose foreign junkets meant tantalising
Barbie, Jeff Weiner and Cannes…..
Barbie has joined LinkedIn. Hurrah. This is not a celebration of my childhood life in plastic ‘so fantastic’ moment (I never had a Barbie. Think my sister did – she stole it from my grandma, whose foreign junkets meant tantalising
The Other David Jones
How I addressed David Jones, when I first wrote about him, when I was at Marketing Week. I came across him when he returned to the UK from Euro RSCG Australia in 2002 to run the Reckitt Benckiser business, when
The Other David Jones
How I addressed David Jones, when I first wrote about him, when I was at Marketing Week. I came across him when he returned to the UK from Euro RSCG Australia in 2002 to run the Reckitt Benckiser business, when
The day my six-year old created an app….
…and made millions. Bored of trying to download game apps that he is not allowed to play because of his age, my son decided to create an app that lets young boys circumvent parental controls and play games meant for
The day my six-year old created an app….
…and made millions. Bored of trying to download game apps that he is not allowed to play because of his age, my son decided to create an app that lets young boys circumvent parental controls and play games meant for
Why Kim Kardashian should not get all huffy with Sir Martin Sorrell
Even for those of us who don’t really know Kim Kardashian or care much for the several gossip sites churning out endless pictures of the near-naked celebrity, Kim and the Kardashian clan have managed an extraordinary social media marketing strategy
Why Kim Kardashian should not get all huffy with Sir Martin Sorrell
Even for those of us who don’t really know Kim Kardashian or care much for the several gossip sites churning out endless pictures of the near-naked celebrity, Kim and the Kardashian clan have managed an extraordinary social media marketing strategy