Category Archives: Marketing

My favourite Germany-Brazil Social Media Moments

Never watched football. But last night was something else. And not just the match, it was the relentless social media conversation around it that made me sit in front of the telly and watch the Germany vs Brazil semi-finals. The

My favourite Germany-Brazil Social Media Moments

Never watched football. But last night was something else. And not just the match, it was the relentless social media conversation around it that made me sit in front of the telly and watch the Germany vs Brazil semi-finals. The

My Mum is Obsessed with WhatsApp: Is Social Media Growing Up?

  When it comes to social media or anything digital, all the focus has been on the early adopters – the millennials. But when Boomers and Generation X gets addicted to it, is it a sign that social media is

My Mum is Obsessed with WhatsApp: Is Social Media Growing Up?

  When it comes to social media or anything digital, all the focus has been on the early adopters – the millennials. But when Boomers and Generation X gets addicted to it, is it a sign that social media is

Yet Another World Cup Ad You Have To Watch

My 7year old boy woke me up early today. “You have to watch my favourite football ad.” This was it. A 3 minute long Spanish film featuring two slugs playing football. What was it selling? “I don’t know. But I will buy

Yet Another World Cup Ad You Have To Watch

My 7year old boy woke me up early today. “You have to watch my favourite football ad.” This was it. A 3 minute long Spanish film featuring two slugs playing football. What was it selling? “I don’t know. But I will buy

Poundland: Changing the way we shop

I will admit it. I love Poundland. And for a consumer who is acutely conscious of both the handbags she carries and the plastic shopping bags that she is seen with, I can tell you now that I’m quite happy

Poundland: Changing the way we shop

I will admit it. I love Poundland. And for a consumer who is acutely conscious of both the handbags she carries and the plastic shopping bags that she is seen with, I can tell you now that I’m quite happy

Barbie, Jeff Weiner and Cannes…..

Barbie has joined LinkedIn. Hurrah. This is not a celebration of my childhood life in plastic ‘so fantastic’ moment (I never had a Barbie. Think my sister did – she stole it from my grandma, whose foreign junkets meant tantalising

Barbie, Jeff Weiner and Cannes…..

Barbie has joined LinkedIn. Hurrah. This is not a celebration of my childhood life in plastic ‘so fantastic’ moment (I never had a Barbie. Think my sister did – she stole it from my grandma, whose foreign junkets meant tantalising

The Other David Jones

How I addressed David Jones, when I first wrote about him, when I was at Marketing Week. I came across him when he returned to the UK from Euro RSCG Australia in 2002 to run the Reckitt Benckiser business, when

The Other David Jones

How I addressed David Jones, when I first wrote about him, when I was at Marketing Week. I came across him when he returned to the UK from Euro RSCG Australia in 2002 to run the Reckitt Benckiser business, when

The day my six-year old created an app….

…and made millions. Bored of trying to download game apps that he is not allowed to play because of his age, my son decided to create an app that lets young boys circumvent parental controls and play games meant for

The day my six-year old created an app….

…and made millions. Bored of trying to download game apps that he is not allowed to play because of his age, my son decided to create an app that lets young boys circumvent parental controls and play games meant for